Tsur’s thorough knowledge of the international design scene is the result of maintaining personal connections with many of Europe’s elite brands during many many years. This enables him to exclusively import select furniture and accessories from Europe’s most prestigious houses such as: Ascension Latorre, Coleccion Alexandra, and Camus Collection, each of which is characterized by exceptional style and a faithful long-standing local tradition. These companies also locally produce meticulous handmade furniture affording careful attention to small, unique and personalized details.
Coleccion Alexandra was founded by the interior designer Maria Jose Guinot, after more than 20 years of experience. Today, Mr. Johnny Ventura, CEO and owner of the company states that “Most classic styles can be mixed with the most modern and even with the most sophisticated eclectic style”. The company designs and manufactures singular and exquisite hand-crafted furniture, decorative elements, textiles and lighting fixtures combined with advanced technology. Because of its extensive experience the company can define concepts with integral design to create harmony and refinement. The products are bespoke and hand-made with premium materials to fully comply with client specifications.
Contrary to those who follow trends and who frequently replace furniture at home, Coleccion Alexandra manufactures furniture and accessories that will radiate and be relevant for years to come. The company sees the purchase of its products as a long-term investment. Among the company’s most prominent products is a series of leather covered items, handcrafted using old techniques for binding ancient books. The Traveler series utilizes leather which undergoes a precise and striking etching process. The vast furniture collection is complemented by accessories, lighting fixtures and a plethora of rich textiles.
The company believes in combining passion, effort, creativity and refinement. It consistently searches for novel solutions that create a natural ambience that is luxurious none the less. The company was founded in 1959 in a small agricultural town near Valencia (Spain) by Ascensión Latorre. The company began as a small business manufacturing chairs, and has developed into a large family business when the three sons joined their founding mother.
Each enriched the company with his special talents, remaining loyal to their mother’s design philosophy. Today, the third generation continues with the family’s rich tradition of producing furniture that is defined by romantic classism with a modern twist.